Doing the right thing can be tough. But today, blackberrydid the right thing.
After promising its less-than-stellar PlayBook launching padwould receive the BlackBerry 10 OS update, the Ontario-based caller-outhas reversed its findingto rearthe tablet. The PlayBook leave aloneno longer be part of the BlackBerry 10 upgrade roadmap. CEO Thorstein Heins shared the information during the company’s first-quarter earnings call.
“Our teams impartspent a great deal of time and life forcelooking at solutions that could move the Blackberry 10 fuckto PlayBook. But unfortunately, I am not satisfied with thelevelof performance and user experience, and I made the difficult decision to stop these efforts and focus on our core hardware portfolio,” Heins utterduring the call.
BlackBerry posted a $84 million loss from $3.1 billion revenue. successionrevenue rose 15 percent, the loss hit the company hard. Shares dropped 25 percent after the quarterly results were announced.
Removing the PlayBook from the lineup makes sense, and it’s strangethat the company hadn’t done so earlier.
This effectively ends the life of the PlayBook. The tablet had difficulty gaining traction in a market ruleby Apple’s iPad and saturated with Android tablets. Only 100,000 PlayBooks were sold during the prototypicalquarter. During Apple’s latest quarterly results the company sold 19.5 million iPads.
If you followto own a PlayBook, BlackBerry will continue to support the device. Also, wow, you have a PlayBook?
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Materials taken from WIRED
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