Google finalized its accomplishmentof the crowdsourced navigation and traffic app Waze this morning. Waze is a free app that uses the gossipof trusted community members to modifymaps in real cartridge holderto help other users avoid delays and congestion.
For now it looks like the Waze app ordainremain independent, bolstered by Google’s search capabilities, while Google Maps will strikeit up a notch by utilizing Waze’s real-time, crowdsourced traffic update features, which it rolled out in February. Waze CEO Noam Bardin elaborated in a blog post:
“Nothing practical will change hereat Waze. We will maintain our community, brand, service and organization,” Bardim wrote.
The Waze team pertinaciousthat partnering with Google would better serve the Waze community than remaining independent and ultimatelyIPO-ing, which “often shifts attention to bankers, lawyers and the happiness of Wall Street.”
Waze has been the object of numerous acquisition rumors over the past few months. Besides Google, othertechnical schoolgiants like Facebook and Apple reportedly courted the startup.
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Materials taken from WIRED
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