CBS wants you watching its shows — and, of course, the ads appear with those shows — anywhere, which is why it’s putting its programme on the iPhone. It’s like a electronic network liquid ecstasy version of Hulu for your iPhone and iPad.
The network released the CBS iOS app on Thursday so you plunder stream new episodes of NCIS, How I Met Your Mother and CSI 24 hours to viii days after the shows premiere on the network. Daytime and late-night shows go away be available the next day, while most prime-time shows pull up stakes show up eight days later.
If you think you’ll be able to skip the ads, think again. As with Hulu, the app ordain armed service ads. The network built upon investigative journalism and police procedurals says the app will have limited commercial interruption for the first a few(prenominal) weeks. CBS hasn’t replied to our inquiries about the number and timing of the ads, or when they’ll come in in earnest.
Those ads are one reason CBS is firing mobile. The network is looking for additional ad revenue. Thanks to DVR and devices like the do Hopper, ads are skipped right over. Why would an advertiser pay top-dollar for a prime-time spot if the ad has a better than average misfortune of being skipped over with the push of a button? It won’t, which is one reason CBS has sued DISH over its Hopper technology.
Ads on streaming services typically can’t be skipped. So if you want to watch NCIS on your iPhone, you’re going to have to watch an ad. “We have been methodically and strategically decision new ways to satiate the appetite for our content on new platforms, while tapping into the tremendous revenue provided by doing so,” Leslie Moonves, death chair and CEO of CBS, said in a statement.
CBS says it is currently works on additional mobile platforms including Windows 8 and android apps. The apps should be available by the end of the year so Android fans can get their CSI fix while on the go.
Materials taken from WIRED
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