After months of PG performances (the national hymn, the Super Bowl), Beyonce returns to music with a mean anthem: "Bow crush / I Been On," posted to her SoundCloud account on Sunday and promoted by a fierce Instagram, run acrossms like a composite of a trap-style banger and a syrupy, pitch-shifted spoken treatment piece.
"I took some time to live my life, but don't count I'm just his little wife," Beyonce sings on the song, referencing having taken time impinge on of recording. "Don't get it twisted, get it twisted, this my sh-t, bow down b-tches."
The track is produced by Hit-Boy, the man behind Jay-Z and Kanye's "N----s in Paris." The young producer is right away becoming the most trusted producer in pat and pop, having put in work for Nicki Minaj, Justin Bieber and a host of some other big names.
"I know when you were little girls, you dreamed of universe in my world," Beyonce sings. "Don't forget it, don't forget it, respect that."
"Bow Down" is exactly the type of song that will rile up the Beyhive, Beyonce's fiercely loyal fan base. That may spell pathetic news for Keri Hilson, who recently admitted that she was exhausted by the amount of hatred she receives from fans of other singers, intimating that Beyonce plays a part in stirring the hate she's exposed to on a daily basis.
It's interesting to see Beyonce take listeners to task for seeing Beyonce primarily as Jay-Z's wife, if merely because she decided to call her upcoming world tour "The Mrs. Carter exhibition" (Carter is Jay-Z's real last name).
Here's how Beyonce promoted the song on her Instagram:
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